![]() Some people swear by using just a handful of hashtags to to keep their posts from "looking spammy" while others suggest 11 or more hashtags get the best engagement.Īt the end of the day, you'll find what works best for you by experimenting to see what works best for your account and by looking at other accounts in your niche who are of a similar size. Instagram allows you to use up to 30 hashtags on your posts and up to 10 hashtags in your stories, but does that mean you have to max out your hashtags every time? Well, no but also maybe.? ![]() Keyword Tool io (first 5 results of each search are free).Still looking for more resources for your hashtag research? Here are some popular tools you can try: Look for posts similar to your own and check out which hashtags those posts are using. The posts you'll find on the explore page are ones that are trending, meaning they're highly engaging. Along the top of the hashtag page will be a bar that says "Related." Scroll through these to see if there are any others that might work for your photo. If you're a foodie like I am (and given the title of this post, I'm going wager you are, too) what are other people in your niche using? Look for other accounts similar to your own that are getting good engagement on their posts and see what they're using.ĭid you know Instagram has a related hashtag feature? Just click the little microscope icon at the bottom of your Instagram app, type in a hashtag and click on it. Less competition also increases your chances of landing a much coveted position in the "top" section of a hashtags, which means more eyeballs for you content. Instead of #cake (69.9m posts), try #chocolatecheesecake (83.6k posts). One way to do this: Get specific! Rather than using #foodie (119m posts), try #pnwfoodie (17.6k posts). Hashtags with 10,000-500,000 posts is the sweet spot. If you want to stand out, and reach and engage new viewers, it's better to use hashtags with a more moderate number of posts. While we might naturally gravitate towards the hashtags with the biggest numbers, they might not be the ones we really want to use.īecause these hashtags have so many post associated with them, the competition for views is high. ![]() So let's break it down into more manageable chunks: With more-hashtags-than-we-can-count currently in use on Instagram, finding hashtags and then identifying the ones that are best for you account and your goals can seem like quite a near impossible task. Now that you know what hashtags are and why you should use them, the big question becomes: "Where the heck do I find them?" and "Which ones should I use?" Rather, by knowing how the system works and knowing how to work with it, you can help Instagram serve your content to the people most interested in seeing it. That's not to say that hashtags are the end-all-be-all or that they'll propel you to insta-fame overnight. 6 Hashtags to organically grow your audience Why Instagram hashtags are importantĭid you know 95 million photos are posted to Instagram every day?! With that much content coming in on the daily, Instagram needs a heavy duty system for sorting and cataloging photos so it can deliver the right content to the right people. ![]()
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